How Consumers Are Persuaded to Buy Timeshares

How Consumers Are Persuaded to Buy Timeshares

When most people think about buying a timeshare, they think of convenient getaways in desirable locations with family and close friends. But that’s not always how the adventure plays out. Every year, tens of thousands of consumers buy timeshares without any knowledge of what they might actually be getting themselves into. Even those privy to timeshare travel end up in regrettable situations from time to time. Whether buyers can’t use points or availability is slim, many end up spending more money just to enjoy something. But this isn’t always their fault. 

Timeshare salesman do a great job of narrow-mindedly leading people to believe the purchase is more than it really is. Aside from selling a mirage, some intentionally avoid contract details to keep potential buyers from having second thoughts. If most people knew it would cost them an additional $1200 in fees per year (for life), they probably wouldn’t be too impressed. Less people would buy timeshares because it wouldn’t be seen as the deal it’s being made out to be. When salesmen focus on benefits instead of product specifics, buyers are essentially being encouraged to make an uninformed, impulse decision. 

Instead of experiencing more bang for their buck, many buyers receive less than they expected for more than they anticipated. This is where the financial commitment can become extremely problematic. Once buyers are locked into a perpetual contract, timeshare companies focus on creating a demand for an improved experience. They’ll say anything to keep buyers from realizing they can cancel the contract during the rescission period.

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They’re not necessarily interested in solving dissatisfaction, rather offering in-house solutions that consist of upgrades and add-ons. The entire process is based on sales tactics that leverage your lifetime agreement. You have to understand nothing you experience as a timeshare owner is by chance. Systems are in place to always keep you wanting or needing more. Even if you’re enjoying multiple timeshares already, one bad decision can be devastatingly costly.

This is why we want to encourage potential buyers to research the product before they even attend the timeshare presentation. Knowing what to expect and what questions to ask can save you an awful lot of grief. At the same time, investigating the timeshare company isn’t the only thing you can do to prepare. You have to anticipate being told things that simply aren’t true during the sales pitch. Taking the time to review the timeshare contract and mull over the terms before signing anything is essential. Especially if you’re already on vacation. Believe us, the sales rep isn’t going to abolish the offer because you want to think it through. Disregard the “available today only” sales tactics.

One of Our Clients is “Not Proud” of Their Decision.

Although the first 500 words of this article may be enlightening, we understand some readers will require substance. Claims can be dry in this industry as nearly everything is a sales pitch. While you might think we see unhappy timeshare owners as an opportunity, we don’t think of it that way. We talk to dozens of people that buy timeshares every day. We know what type of pain they go through. Whether you’ve never bought a bad timeshare or the salesman’s spiel made you a believer, we believe the story of an elderly couple will open your eyes to what can transpire if you take the purchase lightly.

Bill and Mickey have been married for more than 52 years. They have 2 sons and they managed the household with a blue collar mentality. Bill worked at GM for more than 35 years as a production manager and even spent time in Vietnam. His work ethic allowed him to “retire at age 55 with age 59 money.” But it didn’t steal his drive because he’s been working ever since. Micky spent a good part of her professional career in the medical field. Like most Americans, they worked hard to be able to live comfortably and travel routinely one day. 

While their kids were growing up, Bill and Micky started to explore the east coast every chance they got. After using Micky’s brother’s timeshare a few times down in Florida, the couple decided to purchase their own. For years, the couple took advantage of holidays and school breaks to travel with their sons. They never had any issues after buying the timeshare. But all of this changed in 2015 when they attended a promotional seminar for timeshare during a routine trip to Gatlinburg.

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Analyzing the Presentation and the Timeshare Purchase

Mickey recalls her husband entering the presentation extremely skeptical. “I remember Bill saying to the guy, ‘well, we’re not going to buy anything.’ Well, that was our famous last words,” she said. When asked about the pitch, Bill remembers it being very methodical. “It was structured. They had an agenda. You know, starting off, what do you pay for a motel? What do you pay for a hotel and all of that? How much did you invest in that vacation?” 

The rapid fire questions allowed Wyndham to pull a lot of information from the couple right away. Within a short period of time, the sales rep already had Bill thinking that it made sense financially. “With the initial investment, it seemed like we should be okay,” he said. But they still weren’t sure if it was something they needed right now. So the questions continued.

After going back and forth for hours, the sales rep started to explain their presidential points program. When we spoke to the couple, you could tell they still didn’t understand how they were going to use two million points. “What Invited me to take on the presidential point value was when they talked about how you could rent your properties,” said Mickey. She thought, “If I can get $2,000 a month rental fee then I can pay my mortgage amount.” But this isn’t anywhere near how things eventually played out.

Knowing how much money Bill and Mickey had to spend gave the sales rep an opportunity to continue throwing out empty promises until the couple finally gave in. They could have left at any point, but the couple decided to continue listening to the benefits while the details of the agreement were ignored. So the intrigue progressed.

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Bill told us the ability to cut their timeshare costs even more was very appealing to him and Mickey. “Another item they stressed was that you could take this deeded property and go to any loan institution and use that as collateral to get a loan, for less interest to get out of Wyndham’s high interest rate,” he said. Again, another common false narrative used by timeshare companies to close their prospects. Bill went on to say the sales rep insisted this were true by saying, “Oh yeah, we just had somebody in here last week that got a loan for 3% and they were paying 18%.”

Once the salesman found something that appealed to the couple, he ran with it. “It was always a dream of ours to go west because we’d never been west of the Mississippi.” said Bill. “We wanted to see the Grand Canyon and different sites out there.” This revelation was inevitably the final nail in the coffin.

Thinking back, they now realize the salesman really used this desire against them. “Our first buy with Wyndham was kind of geared around that offering, you know, we can put you in condos and do this and do that. So that’s how it started with Wyndham.”

What Can Happen When You Haphazardly Buy Timeshares 

Once they made the purchase, the rest was history. While they initially thought they could rent and use their points for little to nothing, they quickly found out it wasn’t that simple. “You’re already losing money right out the door, but they make you think that you can just turn around and rent them really quick,” says Mickey. 

Aside from being stuck with a surplus of points, they never considered the additional expenses that come with traveling routinely. Even when they wanted to go on vacation they couldn’t because the anticipated income from renting their points wasn’t there. Especially when they paid two companies to unsuccessfully help them rent the property. In their letter to us, they explained just how bad the points program turned out. “We have already invested $107,139.36 in down payments alone. We bought one million points, but we have approximately 600,000 left to use before 9/30/2019.” Who would have thought, right?

They ran into another costly brick wall when they found out their refinancing options weren’t true. “I looked around, nobody will give you a loan on that deeded property. They make it sound like it’s no problem for you to be able to refinance somewhere easily, but it’s not the case.” After taking out several loans and charging a credit card for some of the unexpected costs they endured shortly after the purchase, the couple finally realized they had to take out a reverse mortgage on the home to cover their loses.

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Getting Out of the Timeshare Was Their Only Option.

After contacting the CEO of Wyndham with no reply, the aging couple was determined to find a way out of the timeshare. “We contacted Wyndham’s Ovation program to see if we could cancel our loan and renegotiate for less points. Of course, they said we signed a binding contract,” said Mickey. Unfortunately, the clients that have come to us came to the conclusion that the timeshare resorts don’t care about your financial struggle. 

She told us, “If we hadn’t have gone to Global, we wouldn’t have known of VOC and we would still be struggling right now. So it was kind of a blessing. In a way the lord opened up a door and said, here you can save some face,” she said. But canceling the timeshare contract didn’t necessarily eliminate the regret and the exceeding amount of debt they now face

Although Bill retired relatively young, he is now working as a garbage man at the age of 72 – just to survive and keep their home. The American dream they were once on track to attain is now lost in the shuffle. Bill is deeply distraught by this. “Something that really bothered me was trying to explain this to our children, our two boys, what we had gotten ourselves into,” he said. “This was something that we are not proud of and even now they don’t know what we’ve gotten ourselves into.” The amount of grief the experience caused them is indescribable.

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Take Your Time When Purchasing Timeshare Agreements.

For those of you looking to buy timeshares now or in the near future, the couple hopes their story has opened your eyes. They don’t want you to make the same mistakes they did. Mickey now realizes they’re not alone. “As we traveled, we talked to other Wyndham owners. What we found is the first thing you buy, you realize, well this really doesn’t get me anywhere because it’s not enough points. Then you go buy more points so you can do more traveling or go where you want to travel. They [Wynham] say well if you add just a little bit and go up to the next package level then you can do this much more. And before you know it you’re at over your head,” she said. It sounds like people are beginning to catch on.

If Bill and Mickey would have taken a step back to analyze their points program, the rental market and their refinancing options, they probably wouldn’t have made the purchase. But they did and our hearts go out to them because of it. At the same time, we hope consumers learn through their experience.

Knowing When to Exit Timeshare Agreements is Key.

While people can help themselves by preparing before they buy timeshares, knowing when to cancel fractional ownership is even more advantageous. This is something Bill and Mickey can attest to. When seeking timeshare relief, they refused to take “No” for an answer because they didn’t want to pass down the burden to loved ones. 

No one should have to worry about paying over $200,000 in timeshare-related-debt during their golden years. Shame on the timeshare sales representatives and management for taking advantage of this aging couple. The silver lining to it all is that Bill and Mickey understand the full picture now and have made an educated decision on how to move forward and move on. They couldn’t be more happy with the route they took.

If you’re interested in learning more about our proven attorney based process, we’d love to schedule a free consultation with you. Otherwise, you can see if you qualify by filling out an eligibility form below.

When You Should Cancel a Timeshare Within 5 Days

When You Should Cancel a Timeshare Within 5 Days

If you’re reading this, you probably just returned home from vacation. Some of you might still be in the midst of your travels. Either way, you’ve just bought a timeshare and something has caused you to second guess the decision. Whether the resort has already rubbed you the wrong way or you actually read the contract, canceling within the first week is on your mind. Sadly, many buyers don’t realize time is of the essence here. Some states don’t even give you 5 days to cancel. So, wondering if you should cancel a timeshare within 5 days is a legitimate concern. Fractional ownership comes with perpetual ties that timeshare companies aren’t necessarily looking to relinquish. With that in mind, getting out of your obligations requires a sense of urgency, a level of contractual understanding and a lot of self control.

Should you have said “No” to the Timeshare Experience?

When you think about the day of your purchase (even if it was this morning), do you recall being overwhelmed by opportunity? Did the thought of traveling more often appeal to you? What about feeling like you ought to commit to vacationing? Most people end up choosing timeshare travel because they have an urge to change up their routine. Being on vacation allows them to escape the reality of their everyday lives. This is why timeshare companies offer free gifts and hotel stays. They’re essentially wining and dining their targets. It’s easier for them to persuade when people are out of their element and feeling special. The euphoria of traveling in general encourages people to make the emotional commitment.

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The Effect of Timeshare Presentations on Vacationers.

When you think about it, people tend to be a lot more joyful and easy-going while on vacation. Especially when it comes to spending habits. Most of us can attest to this. There’s just something about maximizing every experience while we’re away from home. Even when we know we’re paying premium prices for basic things, we still fork over the cash. For vacationers, convenience is always high in demand. But back in reality, paying a premium may not be the vacationer’s cup of tea.

Not everyone chooses dry cleaning over the laundromat or Uber X over a cab. Some people prefer to wash their own car or park and walk instead of paying for valet parking. Believe it or not, there are parents out there that prefer to endure one hotel room with six kids instead of just getting two. The point is, a lot of timeshare owners are led to believe they’re getting a smokin’ deal but they’re actually paying a premium to travel. Buying a timeshare isn’t something they would normally do. But since they were on vacation, they leaned on emotion instead of reason. If you’re wanting to cancel a timeshare within 5 days, then you can probably relate.

Buying a Timeshare Shouldn’t Be Taken Lightly.

Understanding why you made the purchase and sobering up to the decision needs to be done quickly. Unless you want to incur penalties, you only have one true chance to walk away. Nearly all of our clients wish they hadn’t put off cancellation. Some initially thought the purchase could be a mistake but they decided to wait and see how it played out. Some even knew about their timeshare rescission period. If they could get back all of the time and money they wasted trying to make the purchase worth it, they would. But they can’t. In other words, the decision to cancel a timeshare within 5 days is an important one.

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A good number of timeshare owners eventually find themselves uninformed because they don’t ask questions. Even though excitement can be blinding and disclosure is minimal (during sales presentations), there’s never a good enough reason not to double check a purchase of this magnitude. If you bought a new car, would you wait a few weeks to inspect everything? If you found something wrong, wouldn’t you tell them right away? Your timeshare purchase should be treated the same way.

It’s why we’re urging you to review the terms of the contract right now. Everyone makes impulse decisions; but not all decisions come with a lifetime obligation. If something doesn’t feel right, then reconsidering the purchase isn’t a bad thing. When it comes to timeshare ownership, you should never wait for something to go wrong before taking action. If you’re having doubts, listen to them. You aren’t given a lot of time to change your mind. With that being said, let’s take a look at a few ways to inspect your purchase before canceling it for good. 

Confirm the Requirements for Rescinding Your Timeshare.

Although the title of this article references canceling within 5 days, it’s important to remember that every state has a different requirement. Timeshare rescission periods can be anywhere from 3 to 14 days. If you wait until day 5, it can be too late. Florida, one of the most popular timesharing states, only gives buyers a few days to cancel timeshare contracts. Before signing the dotted line, you need to know how much time you have to ponder the purchase. 

In order to see how your timeshare agreement is governed, you must look at the statues for where the contract was purchased. There are a number of online resources available to new fractional owners regarding timeshare rescission periods. You can also find this information by studying the “canceling and/or rescinding” clause of your contract. Arizona, for example, just increased the length of time buyers have to cancel. So make sure you double check everything. Once you know how long you have to cancel, try to use the contract to answer as many of your questions as you can.

Good Enough Reasons to Cancel Timeshares Within 5 Days.

If the salesman persuaded you by promising additional perks or guarantees, make sure they’re included in your copy of the agreement. This is one of the easiest ways to spot a problematic purchase. Timeshare companies heavily incentivize their sales teams which results in an awful lot of misconduct during the presentation. Since it’s highly unlikely buyers will ever interact with them again, salesman will pretty much say anything to sign attendees up for fractional ownership.

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In order to prevent further deceit, try to avoid speaking with the resort about your cold feet. Additional sales tactics are in place to deter you from looking for a way to cancel a timeshare within 5 days. Customer service teams have been trained to stall or distract users until the timeshare rescission period expires. Anything you’re told could be inaccurate or misleading. 

If you absolutely have to speak to the resort, try to keep everything cordial while following the cancellation instructions explained in your contract. Canceling a timeshare within a week has nothing to do with sales reps anyways. If you decide to proceed with cancellation, do your best to prove the dates and times of your decision by documenting every step you take. Last but not least, always remember to send your request to rescind through a priority mail service with tracking. Over the years we’ve talked to hundreds of timeshare owners that barely missed the cut because they relied on the resort to confirm the cancellation request.

Additional Tips for a New Timeshare Purchase.

One of the best ways to preview experience in the first few days is to try to use the timeshare right away. While digging around can be fruitful, availability concerns should be enough for you to walk away from fractional ownership. Sitting on the purchase doesn’t allow you to experience frustrations until it’s too late. Besides, you probably won’t want to keep the timeshare if your points package is limited or you can’t travel to the desired destinations your salesman promised.

How to Immediately Tell if the Purchase is Promising.

1. Availability, locations and amenities match the sales presentation.

2. No element of the purchase is confusing, questionable or unclear.

3. Certain perks or your favorite benefits are included in the contract.

4. You don’t feel pressured to upgrade every time you contact the timeshare.

5. Your monthly invoices and annual costs are understood.

6. Minimal complaints on the resort and proven consistency in resolving problems.

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At Vacation Ownership Consultants, we’re not an enemy of timeshare travel. We simply want buyers to experience the purchase they envision. Since misconduct occurs far too often in the travel industry, we’ve committed to educating travelers on potential outcomes. In the end, we prefer that you don’t have to spend more money to get out of something that’s already been costly to you.

At the same time, if you’re looking for more information about our proven attorney based system, we’d be more than happy to explain. While many timeshare exit services harass fractional owners, we believe in a patient approach that allows you to be confident in your decision. You can either schedule a free consultation or proceed with our qualification form below.

7 Tips For Attending a Las Vegas Timeshare Presentation

7 Tips For Attending a Las Vegas Timeshare Presentation

Sin City provides local timeshare companies with an advantage when it comes to targeting new fractional owners. Besides the draw of Las Vegas itself, many tourists are easily persuaded while visiting the city of lights. Unreasonable spending and an overwhelming number of distractions make it easy for resorts to sign travelers to a perpetual (lifetime) agreement.

Since our previous article highlighted some of the ways timeshare companies lure consumers to the desert, we thought it would be helpful to prepare our readers for a Las Vegas timeshare presentation. Nearly everyone that purchases a timeshare vacation while on vacation doesn’t anticipate doing so beforehand. Many take the bait because they’re unaware of the tactics that salesman use during the presentation. Most of them don’t even know what a timeshare actually entails. This allows sales reps to dance around disclosure while puffing up the purchase. As you can imagine, it puts attendees at a tremendous disadvantage.

VOC’s Vegas Timeshare Presentation Tips:

Whether you’ve traded a few hours for a free gift in Vegas or you anticipate being pulled off the street during your Vegas vacation, here are a few things to chew on before you consider signing any dotted lines.

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1. Prepare for a Hard Sell and an Over Promised Product

Before you walk into a timeshare sales presentation, it’s important to realize that everything sold (or given) to you will sound appealing. The sale is focused on making you feel like you need the property and that you can afford it. If there’s anything you take away from this article, it should be that the experience will be painted a lot more grand than it really is. It’s highly unlikely your exhilaration will exceed what it is at the point of sale. If it sounds too good to be true, then it probably is.

Don’t allow yourself to be distracted during the presentation. Although the thought of buying into fractional ownership may sound perfect, never make a hasty decision while visiting Vegas. Wait until you get home to sleep on it. Unlike most purchases, you can’t just dump a timeshare if it doesn’t work out. Besides the resale market being nonexistent, signing a timeshare contract exposes you to a number of additional hard sell tactics that can drain your wallet quickly.

2. Do Some Homework on Timeshare Contracts Beforehand

Before attending a Las Vegas timeshare presentation, you have to understand that all timeshare sales reps are paid handsomely in commissions. Their livelihoods and lifestyles are driven by your signature. The best part for them is they never have to see or hear from you again. It’s their job to create so much urgency that you don’t even think about looking up actual reviews or researching the legality of your purchase.

Vegas timeshare sales teams are paid to nurture you into making a purchase on the spot. Some sales reps will say anything to accomplish this. Las Vegas is even more cutthroat. These people are really good at what they do. They know how to ask the right questions in order to present you with intriguing options. If you know a little bit about what you’re getting yourself into, then you’ll be able to identify false statements and blatant lies. The fact of the matter is, sales misspeak has been penalized quite a bit in the timeshare industry. Getting up to speed on deceptive practices before the sales pitch can help you avoid a big mistake.

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3. Document the Vegas Timeshare Presentation.

While this may sound like a silly thing to do while you’re on vacation, taking notes (of the sales pitch) will actually help you enter and exit the presentation with confidence. Believe it or not, people that say “No” to a Vegas timeshare may end up toiling with their decision throughout their vacation. When you take the time to do your homework and take notes during the spiel, then doubt can be eliminated altogether. This is important because you don’t want to return to the resort begging for another “deal”.

Documenting a Vegas timeshare presentation creates clarity and helps you ask the right questions so you can get the right answers. Highlighting what entices you most and finding out what each actually entails will help you determine if your intrigue is real. Being able to cross reference your interpretation of the deal (or what’s being presented) with the actual agreement is invaluable.

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4. Request a Copy of the Timeshare Agreement

While “mulling over the contract” isn’t going to be music to a salesman’s ears, it’s necessary that you do just that. Asking for a copy of the timeshare agreement is absolutely imperative. If you’ve prepared for the Vegas timeshare presentation and taken notes throughout, then you have no reason to avoid a cross reference.

Sadly, many timeshare owners agree to a perpetual contract they know nothing about. Don’t be another statistic. Although pushback should be expected, be persistent and willing to walk away if they’re unwilling to provide you with your own copy. If you can’t confirm what you have written down, then run. At the end of the day, verbal agreements mean nothing in a legal battle.

5. Compare Your Notes with the Timeshare Contract

If there’s one thing worth mentioning, it’s that going over the contract with the sales rep is rather risky. We’d like to remain consistent here and remind you to consider the purchase after your vacation is over. It’s never beneficial to review the details of a major purchase with the sales rep. You’ll never be able to disengage from your initial intrigue.

When it comes to buying something of this magnitude, it’s important you make sense of what’s being presented to you. With that being said, at least make sure statements made during the Vegas timeshare presentation are actually in the contract. If the details are inaccurate then nothing about the purchase should appeal to you.

6. Don’t Let the Pressure of “Buy It Now” Misguide You

Understanding what to expect out of sales jargon (or commission breath) may not be enough to help you lean on logic. We’d be remiss if we didn’t prepare you for additional statements that can lead you to believe taking a risk is worth taking the deal. Aside from persuasive misspeak, timeshare sales teams are very good at making you feel guilty for saying “No.” One of the ways they do so is by pressuring you to take advantage of “today only” offers and promotions. Don’t take the bait.

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The price of the timeshare only increases when you believe the offer expired. If you return expecting to pay more, you will. Ironically, if you continue to push back, the pricing tends to magically become more favorable. If you feel like their offer might be too good to pass up, we still encourage you to avoid giving in. Tell them you want to think about it. If they want your business then any valid offer on that day should be valid at the time you want to move forward. Refusing to give you time to review the purchase should be a major red flag.

7. Don’t Let “Free” or “Complimentary” Gifts Cloud Your Judgement

As aforementioned, being lured to the Entertainment Capital of the World with promising intrigue is a common step of the timeshare sales process. But it doesn’t start and stop with the invitation. During most Las Vegas timeshare presentations, “free” and “complementary” items are frequently offered to prospects so they stay longer. What was supposed to be 90 minutes can easily turn into an all day event. The longer you’re engaged, the more likely you are to buy the timeshare. Sales teams know this. Whether you want to pursue additional “free gifts” or not, you don’t have stay longer just to get what was originally promised to you.

If “90 minutes” of your time was required for you to receive “XYZ” then the resort is legally required to provide you with “XYZ” once you’ve served your time that was advertised to you. Keep in mind, escaping the presentation can be tricky in itself. Expect to be passed off to 5 more “closers” who’re trained to sweeten the pot so you’ll sign the timeshare contract.

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In this scenario, continue to reiterate what you’re legally owed and reference the advertisement that brought you there. If they fail to comply, they’re violating existing laws that regulate advertising. They should know the punishment is pretty severe. When you’re able to specifically pinpoint their misconduct, getting what you came for becomes easy. Moreover, taking advantage of these 7 tips allows things to work out in your favor. If you want to Viva in Las Vegas then you’ll need to look past the tactics of timeshare companies.

If you recently visited Vegas and feel as though you’ve prematurely signed up for a timeshare contract, we’d be happy to provide you with a free consultation. If the purchased product doesn’t match what was verbally told to you, then you have every right to cancel the agreement.

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