Why Availability Issues Are Rampant in the Timeshare Industry

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For many timeshare owners, the dream of guaranteed vacations quickly turns into a nightmare of frustration. Owners find themselves scrolling through the reservation site, seeing their top-tier vacation choices constantly booked during their desired time off. The promise of a reliable, annual holiday has been marred by issues of availability, leading to significant dissatisfaction among owners. This problem is rooted in the timeshare industry’s evolving nature, especially with the shift from fixed schedules to flexible systems.

Timeshare Origins: Fixed Weeks in a Fixed Space

In the early days of timeshares, the concept was straightforward: owners purchased the right to use a specific unit at a specific resort for a specific week each year. This system modeled the vacation home concept without the expense and frustration of maintaining a second property. Fractional owners had certainty and predictability, ensuring they knew exactly when and where they would vacation annually. The simplicity of this system made it easy for timeshare companies to manage their inventory and for owners to plan their vacations well in advance. 

Inventory Constriction: The Move to Flexible Choices

However, the needs and expectations of vacationers changed over time. The idea of traveling to the same location every year became less appealing, especially as timeshare owners became empty nesters with more flexibility. The timeshare industry began to shift towards advertising more flexible options, offering owners the ability to travel at different times of the year and to various destinations. They introduced floating weeks and points-based systems, which allowed for more options. 

Unfortunately, these changes also led to significant complications. Regardless of the new flexibility, many people still wanted to travel at the same time. Popular weeks and desirable locations quickly became overbooked, leaving many owners unable to secure their preferred vacation times despite paying high annual fees.

Misrepresentation of Timeshare Inventory

The flexibility promised by the points-based systems often did not materialize as expected. Many timeshare companies have been accused of misrepresenting the availability of their inventory. During timeshare presentations, potential owners are frequently led to believe they have more booking options than actually exist. They may also tour exclusive areas of resorts that are not options for entry-level owners. This misrepresentation exacerbates the frustration when owners find it nearly impossible to book their desired vacations more than a year in advance.

Listing Inventory on Public Booking Sites

Compounding the problem, timeshare companies have started listing their units on popular booking sites like Booking.com and Expedia. This practice allows non-members to book timeshare properties, reducing the availability for actual timeshare owners. Owners, who were sold on the promise of exclusive access, now find themselves competing with the general public for the same units. Even worse, the owners have paid for this privilege while the general public only pays when they successfully book a vacation. This shift has led to a significant backlash from owners who feel betrayed and misled by the timeshare companies

The transition from fixed weeks to flexible systems, coupled with the listing of timeshare units on public booking sites, has created a perfect storm of availability issues in the timeshare industry. Owners are left paying for vacations they cannot take, leading to widespread frustration and a growing number of legal disputes. Addressing these issues requires better management practices, increased transparency, and fairer booking processes to restore trust and satisfaction among timeshare owners.

If a lack of availability is making you question the wisdom of your timeshare contract, you may be looking for a way out. After you have researched your options, the team at Vacation Ownership Consultants would be happy to examine your situation during a free consultation.

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Written by the top Real Estate Litigators in the Timeshare Industry.