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We can all admit, the psychological sales practices of timeshares are rather complicated. In fact, every unsuspecting buyer is uniquely targeted with fact finding measures that all stem from a deceitful plot: to close the deal. Last week, we discussed the elements of pandering, misleading trust, enticement, personal jabs and fabricated excitement. Let’s see how this helps them close the deal in part 2.

When it comes to the purchase of a timeshare, buyers are rarely even in the market for a perpetual travel package. In fact, many are on vacation with relaxed spending habits when the opportunity arises. When they’re caught off guard by an overwhelming amount of hype and free gifts, they can’t help but be intrigued by what’s being presented to them. We call this the sales psychology of timeshares – and it’s horribly effective

Consumers that have come to hate a timeshare purchase often initially wonder how timeshare companies remain in business. But they don’t have to think long or hard to realize their disgust is rooted in an unfavorable, oftentimes perpetual contract that doesn’t allow them to easily get out of their obligations.